Almost None Of It Has A Face
Restaurant, salon and clinic owners defend themselves by deleting everything. A video from a named person is different.
Built for the modern sales stack
What lands
What a prospect in Local Service Business opens
The prospect and the opening line come from Local Service Business.
Alex Masson
PromotionsQuick question about your pipeline
Hi there, I came across your company and wanted to see if you're open to a quick 15-minute call about how we help teams...
Your Name
Video MessageMade this video for you, Marcus
Hey Marcus, I saw Ramp just hit 10M users, incredible growth!
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The Local Service Business problem
Challenges in Local Service Business outreach
The inbox is not where the day happens
Yours is not the first pitch, and they know it
Nothing in a cold email proves a person wrote it
One recording. A video for every owner on your list.
You record yourself once, saying what you would say if you walked in on a quiet Tuesday afternoon. Outvid builds a clone from that recording, then makes a version for every business on your list, using their name and yours. It is not a mail merge with a video attached, and it is not a stock presenter reading your script. Before you launch you review a few sample scripts and videos and change the wording rules until they sound like you. After that the campaign runs on its own, and your time goes on the replies.
It says the name on the sign
Every video names the business and the owner, out loud, in your voice. A templated email can drop their name into a merge field. It cannot say it. So their shop name can be the first thing they hear, not an opening line about you. ["can be" makes it a capability the wording rules control, which is what the product actually offers.]
Sent on the channel you choose, DMs included
If you sell to salons, gyms and restaurants, you already know where the bookings and the complaints arrive: the Instagram DMs and the WhatsApp thread, not only the inbox. Outvid sends on email, LinkedIn, WhatsApp and Instagram from your own connected accounts, so you can put the video in the app that owner uses to run the business, not only the info@ address someone checks when they remember.
Sent between the rushes
A message at seven on a Friday is a message during service. Set the sending hours per campaign in the prospect's own time zone, and messages on that campaign wait until the window opens. [Apply the same edit to FAQ 5, where "each message waits until the window opens" carries the same universal.] Get the window wrong and you change it once, and the rest of the list follows.
Example hooks
Example video hooks for Local Service Business
Outvid drafts a fresh opener per prospect from what its research turns up.
Place specific
“{{firstName}}, I looked at {{company}} before recording this, so it is not a template.”
Short on purpose
“{{firstName}}, forty seconds, because I know you are on the floor.”
Named
“{{firstName}}, this is about {{company}}, not a mailshot.”
Setup
How to get started
From recording to live campaign in minutes.
Record yourself once
One take to a laptop camera becomes your clone.
Load your list
Outvid reads each business's public pages: services, sites, opening hours.
Review a sample, then launch
Check the scripts sound like a person who has been in one of these places.
Take the replies
Replies land in one inbox.
Every video opens on its own page
A branded page with their name, the research behind the message, and one next step.
Their page, their name
On the page: outvid.ai/c/james
The context behind the message
On the page: Why this landed with you: Raised $600M Series D last month
One next step
On the page: See the details
What's customized:Outvid researches every prospect and surfaces the signal that triggered the outreach, right on the page.
Sample prospect data, shown for illustration.
Common questions
We will not quote you a reply rate for salons or restaurants, because we do not have one. [Stronger honesty posture and it drops a claim about competitors you cannot substantiate.] Here is what the message factually is: your face, your voice, speaking for well under a minute, saying the name of their business. An owner can watch that standing at the counter. Whether it works in your market is what the seven-day trial is for. And video does not fix a weak offer. A pitch an owner does not need is still a pitch, in any format.
On email, LinkedIn, WhatsApp or Instagram, whichever account you believe that owner answers. You connect your own accounts and pick the channel per campaign. For a lot of salons, gyms and clinics the social account is the one somebody is looking at during the day, while the info@ address is the one somebody checks when they remember. You know your market better than we do, so try the channel you would bet on first, and switch if the replies say otherwise. [Also worth a founder decision: FAQ 1's "Whether it works in your market is what the seven-day trial is for" sets an expectation five watermarked credits will not meet. Consider saying what the trial actually gives you.]
No. You record once. Outvid builds a clone from that recording and produces a version for each business on your list, with their name in it. Four hundred restaurants does not mean four hundred recording sessions. It means one session, then four hundred videos that each name a different business. Before you launch you watch a few of them and adjust the wording rules until they sound like you.
It is your face and your voice, from a recording you made yourself, not a stock presenter. What changes per business is the wording, so you are not filming four hundred takes. If a prospect asks, tell them exactly that. If you were the one being pitched, the efficiency would not be the objection. Not knowing who is pitching you would be. A named face answers that. [Reframes as a hypothetical the reader tests against their own instinct, rather than a finding about a population.]
Not during service, and you already know when service is in your market. For restaurants that rules out the lunch and dinner runs, for salons it rules out Saturday, for gyms it rules out the early start and the after-work hour. Set the sending hours per campaign in the prospect's time zone and each message waits until the window opens. Nothing goes out at midnight because that is when you happened to hit launch.
Send one to a business on your list
Seven days, no card. Record once and see what it writes for the first ten owners you would approach.
Alex Masson
PromotionsQuick question about your pipeline
Hi there, I came across your company and wanted to see if you're open to a quick 15-minute call about how we help teams...
Your Name
Video MessageMade this video for you, Marcus
Hey Marcus, I saw Ramp just hit 10M users, incredible growth!
Click to watch your personalized video →