A welcome from the founder. For every paying customer.
Record one video. The moment a customer signs up, they get their own version with their name, their company, and their plan.
I record one welcome. Every paying customer gets their own.
Why activation breaks at scale
Every SaaS knows the founder-led welcome video moves activation. Almost no SaaS actually ships it past the first 30 customers.
Generic welcome emails get ignored
First-week open rates collapse after day one. Customers churn before they ever activate — and you never see the signal because the email already worked, on paper.
Personal welcomes don't scale past ~20/month
The founder genuinely wants to record a video for every new customer. They do it for the first 30. Then they stop, because nobody has 4 hours a week to record one-offs.
Tools that need a human to record every time
Loom and Bonjoro are great — until you're shipping 100 new customers a week. Activation drops because the bottleneck is human, not technical.
Record once. Personalized for every customer.
The bottleneck has always been the recording — not the personalization. Flip it.
Manual founder-led welcomes
- Founder records 100 manual videos in week one.
- Burns out by week three.
- Stops doing it by month two.
- New customers never get the white-glove moment.
Record once, personalize at scale
- Founder records once — 90 seconds.
- Each customer hears their own name, company, and plan.
- Every new paid customer gets a unique video automatically.
- Founder presence scales with the customer base, not against it.
Set it up once. Welcome every new customer forever.
The whole system is four moves. Once it's live, it runs without your involvement.
Record one 90-second welcome
Founder, CEO, or your top CSM. One take, recorded directly in the dashboard. This is the only filming that ever needs to happen.
Connect your billing and email
We listen for new paid customers and pick them up automatically. Today: import a list to batch-personalize. Soon: real-time triggers from your billing system and CRM.
Every new customer gets their own version
Their name. Their company. The plan they signed up for. The use case they checked at signup. Their video is generated and ready in under a minute — and looks recorded just for them.
It lands in your welcome email automatically
A signed video URL drops into your existing onboarding sequence. Your customer thinks the founder recorded it just for them. Activation climbs.
Triggers worth firing a video at
Most teams start with first-payment welcomes, then expand. The wedge applies to every high-stakes lifecycle moment.
First-payment welcome
The signal that matters most: someone just paid you. Greet them by name with the founder's face and voice, and reference the plan they chose.
Trial-to-paid conversion
Trial conversion rates jump when the founder shows up at the moment of decision — not a generic email reminding them their trial ends in 3 days.
Plan upgrade thank-you
When a customer upgrades, fire a personalized video acknowledging it. The kind of thing CSMs would do if they had unlimited time.
Big-account white-glove kickoff
Trigger a longer, plan-specific welcome for accounts above an MRR threshold. Their AE never had time to record one — until now.
Why it actually moves the metric
The mechanics are intuitive — but worth naming clearly so you can sell it internally.
Customers who feel seen activate faster
First-week feature adoption is the leading indicator of long-term retention. A real human face changes the curve.
Personal touch reduces early churn
The highest-risk window is days 0–14. A genuine welcome from the founder turns abstract tooling into a relationship.
Founder presence — without founder time
Especially valuable for $5k+ ACV deals where customers expect a human. You ship the experience without the calendar burn.
Honest answers to obvious questions
We're rolling this out in batches. Here's exactly where we are.
How quickly does each video arrive?+
Within minutes of a customer signing up. The personalized video is generated in the background and lands directly in your welcome email.
What does it integrate with for the trigger?+
We're rolling out direct billing-system and CRM triggers in batches. Today, you can import a list of recent customers and we'll batch-generate personalized welcome videos right away — so you can validate the workflow with your team while we wire up the live trigger for your stack.
Does the founder need to re-record for every change?+
No. One base recording covers infinite customers. Only the personalization layer — name, company, plan — changes per video. If your offering shifts, you re-record the base once.
Will the videos look authentic, or uncanny?+
The same technology already powers personalized videos for 65+ outbound teams sending at scale. Recipients consistently believe the founder recorded it just for them.
What's the pricing?+
Early-access pricing is structured around active customer volume — not seats. We're working with a small group of design partners first to land the right ranges before publishing them publicly.
Stop losing new customers before they activate.
Get on the early-access list. We're onboarding design partners in small batches and reaching out personally — tell us about your team and we'll be in touch.