One brief per account. Video for every stakeholder.
Write one brief per account. Your On-camera Persona sends a tailored video to the CFO, the champion and the end user.
TL;DR
What is account-based marketing with video?
Sends and syncs with the tools you already run
One account, three people
A different video for CFO, RevOps and IT
Each stakeholder gets an opener written for the part of the problem they own.
Northwind Logistics
One account brief · 3 stakeholders
Dana Okafor
CFOFinance is defending forecasts that six dashboards disagree on.
Marcus Vance
Head of RevOpsYou reconcile all six of them before every leadership review.
Priya Sundaram
Head of ITIT carries the integration weight when six tools get stitched together.
Same account narrative. A script per role.
Recorded once
The problem
Why ABM fails to scale
The bottleneck is personalization, and it does not scale by hand.
Target accounts are hard to break into
Multi-threading is time-intensive
Generic content doesn't move large deals
Tell the AI about this campaign
One brief in. A message per stakeholder out.
Every contact on the committee gets their own research, script and email.
Tell the AI about this campaign
Written once — applied to all every stakeholder at 40 target accounts in this campaign.
Hi Dana, saw Northwind just stood up its first RevOps function, which usually means finance is tired of defending forecasts that don't agree across six dashboards. We get teams to one source of truth in about a month. Worth a 20-minute working session mapping your tools to one model?
Hi Marcus, congrats on the new RevOps seat. You're likely the one reconciling six conflicting dashboards before every leadership review, and nobody trusts whose number is right. I can map your current tools to a single model in 20 minutes, and you keep the map either way.
Hi Priya, heard the 'one source of truth' push at Northwind, and I know IT carries the integration weight when six tools get stitched together. We consolidate finance and ops reporting without a rip-and-replace. Happy to walk the architecture in a quick call.
The brief-first workflow
How to run ABM in Outvid
Three steps. Record once, and your On-camera Persona does the rest.
Pick your campaign type and write the brief
Choose the campaign type and fill a few fields: the angle, the pain, the ask.
The AI writes and records everything
Your On-camera Persona writes and records a video and email for every stakeholder.
Launch. It runs itself.
Every stakeholder gets their own video and email, routed by how they respond.
What one stakeholder opens
Every other contact on the account gets their own, in the same face and voice.

- Every contact on the account gets a render of their own, not a forwarded copy.
- The account narrative holds while the language shifts to the role watching it.
- One recording of you covers the whole committee, in your face and voice.
What you get
What one account brief actually produces
Three things the product does, not results: Outvid is early, so judge it on your own accounts.
One brief per account
A message per stakeholder
Channels, one sequence
Inside a script
A message built for every stakeholder's role
From one account brief, Outvid writes a script in each role's own language.
- One brief per account means every message names that account's real pain and trigger.
- The brief overrides your generic company line for this account only.
- Your Context Layer and live research stack on top of the brief.
- Required fields gate launch, so a half-baked account never sends.
- Refine the brief mid-campaign and the next messages adapt.
Deep account research, automatically
Outvid pulls press releases, reviews, job postings and social signals for every account.
Multi-threaded from day one
Reach every stakeholder on an account at once, with sequencing that avoids overlap.
Syncs with your CRM and intent data
Connect your CRM and intent sources to trigger campaigns at the right moment.
Prospect landing page
Where the video takes them
Emailed, it opens a page that leads with your research on their account. In chat it plays in the thread.
A GIF in the message. Clicking it opens their own page.
The video plays right in the thread.
Arrives as an attachment in the chat.
Lands in their DMs, ready to play.
What's customized:Outvid researches every prospect and surfaces the signal that triggered the outreach, right on the page.
Sample prospect data, shown for illustration.
Account-based marketing FAQ
How one brief per account keeps every stakeholder message on-message.
That depends on whether your bottleneck is list-building or the message itself. Tools like Apollo, Clay, and 6sense are strongest at finding and scoring target accounts. Outvid is built for the message: it turns one brief per account into a personalized video and email for every stakeholder, then runs the follow-up across email, LinkedIn, WhatsApp, and Instagram. If your accounts are already picked and the problem is that generic outreach gets ignored, that is the gap Outvid fills. If you still need to build the account list, pair it with a data tool.
Write the brief once at the account level: the angle, the pain shared across the buying committee, the trigger, and the ask. Outvid then generates a separate video and email per contact from that single brief, changing the language to match each role while keeping the account narrative identical. The CFO hears the cost case, the VP of Sales hears the pipeline case, the end user hears the workflow case. You review every script before anything sends, so you can confirm the account story survived the translation.
In ABM, AI is mostly used for three jobs: scoring which accounts to target, researching each account, and generating the outreach. Outvid covers the last two. It researches each contact, then writes and produces a per-stakeholder video using an AI clone trained on one recording of you, so personalization stops being capped by how many videos a rep can film. It does not score or source accounts; bring those from your CRM or a data provider.
You give it one short brief per account in the "Tell the AI about this campaign" card — the angle, the #1 pain across the buying committee, the trigger that put them on your list, and the exact ask. That brief is the per-campaign layer of your Context Layer, and it grounds every personalized video script and email the AI generates. On top of it, Outvid layers your owned context (Team Context, CRM, Gmail and Calendar, call notes) plus live Prospect Research on each contact, so every stakeholder's message is on-message for the account and personal to them.
Yes. From a single account brief, your On-camera Persona generates a unique video and a matching email for the CFO, the VP of Sales, the Head of IT, and the end user — same account narrative, role-specific language. You record your persona once; Outvid handles the per-stakeholder personalization.
It reflects the brief directly. If your brief says the pain is leadership making calls off six conflicting dashboards and the ask is a 20-minute working session, that's what shows up in the opener and the CTA. You review every script and email before anything sends, so you can see the account's real pain and trigger woven into each message.
Outvid runs a branching sequence, not a rigid linear cadence. Each stakeholder is routed by how they respond — replied, opened, and no-reply paths fork automatically across email, LinkedIn, and follow-up video. The whole account stays coordinated without you manually tracking who got what and when.
Yes. The brief is refinable after launch while the campaign strategy stays locked. New trigger, a champion goes quiet, a new buyer appears — update the brief and the next round of generations reflects it, without resetting the campaign or dropping in-flight stakeholders.
Yes. Connect your CRM and intent sources so Outvid can pull account context and trigger campaigns at the right moment. Your CRM, Gmail, and Calendar feed the Context Layer that grounds every message alongside your per-account brief.
Turn your target accounts into pipeline
Set up your On-camera Persona in 2 minutes, write one brief per account, and send video to every stakeholder.
Alex Masson
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