Multi-channel AI outreach is liveSee it in action
Account-Based Marketing

One brief per account. Video for every stakeholder.

Write one brief per account. Your On-camera Persona sends a tailored video to the CFO, the champion and the end user.

TL;DR

What is account-based marketing with video?

The short answer
Account-based marketing with video means sending each stakeholder at a target account their own personalized video instead of one shared pitch. You write a single brief per account covering the angle, the buying committee's main pain, the trigger, and the ask. Outvid then generates a distinct video and email for every contact, grounded in that brief.

Sends and syncs with the tools you already run

HubSpotSalesforceLinkedInAttioInstantlyWhatsAppClayCalendly

One account, three people

A different video for CFO, RevOps and IT

Each stakeholder gets an opener written for the part of the problem they own.

Northwind Logistics

One account brief · 3 stakeholders

Example
Video

Dana Okafor

CFO

Finance is defending forecasts that six dashboards disagree on.

Video

Marcus Vance

Head of RevOps

You reconcile all six of them before every leadership review.

Video

Priya Sundaram

Head of IT

IT carries the integration weight when six tools get stitched together.

Same account narrative. A script per role.

Recorded once

The problem

Why ABM fails to scale

The bottleneck is personalization, and it does not scale by hand.

Target accounts are hard to break into

Gatekeepers, long cycles, and decision-makers who already get constant outreach.

Multi-threading is time-intensive

Tailoring a message for every person on the committee is hours of work per account.

Generic content doesn't move large deals

A case study PDF tells an enterprise buyer you did not do your homework.

Tell the AI about this campaign

One brief in. A message per stakeholder out.

Every contact on the committee gets their own research, script and email.

Campaign brief

Tell the AI about this campaign

Cold outbound
The angle this campaign leads with*
One source of truth across finance + ops, live in 30 days, not six disconnected reporting tools
The #1 pain this account shares*
Leadership keeps making calls off stale, conflicting dashboards pulled from six different tools
The trigger that put them on this list
Just appointed their first Head of RevOps and posted 3 data-analyst roles: clear signal they're consolidating reporting now
The exact ask (CTA)*
20-min working session mapping their six tools to one model. They leave with the map whether they buy or not
Anything else the AI should know?
Name the six tools generically, not specific products. Do not promise a specific go-live date in writing.

Written once — applied to all every stakeholder at 40 target accounts in this campaign.

Researches + writes each prospect
Personalized for every prospect video email
DO
Dana Okafor · CFO
Northwind Logistics
Written
Appointed first Head of RevOpsPosted 3 data-analyst roles

Hi Dana, saw Northwind just stood up its first RevOps function, which usually means finance is tired of defending forecasts that don't agree across six dashboards. We get teams to one source of truth in about a month. Worth a 20-minute working session mapping your tools to one model?

MV
Marcus Vance · Head of RevOps
Northwind Logistics
Written
Just hired into new mandateOwns six reporting tools

Hi Marcus, congrats on the new RevOps seat. You're likely the one reconciling six conflicting dashboards before every leadership review, and nobody trusts whose number is right. I can map your current tools to a single model in 20 minutes, and you keep the map either way.

PS
Priya Sundaram · Head of IT
Northwind Logistics
Written
Townhall: 'one source of truth'Wary of rip-and-replace

Hi Priya, heard the 'one source of truth' push at Northwind, and I know IT carries the integration weight when six tools get stitched together. We consolidate finance and ops reporting without a rip-and-replace. Happy to walk the architecture in a quick call.

RTJLMK
+117 more — each researched and written individually.

The brief-first workflow

How to run ABM in Outvid

Three steps. Record once, and your On-camera Persona does the rest.

  1. Pick your campaign type and write the brief

    Choose the campaign type and fill a few fields: the angle, the pain, the ask.

  2. The AI writes and records everything

    Your On-camera Persona writes and records a video and email for every stakeholder.

  3. Launch. It runs itself.

    Every stakeholder gets their own video and email, routed by how they respond.

A real render

What one stakeholder opens

Every other contact on the account gets their own, in the same face and voice.

Example Outvid account-based marketing video
  • Every contact on the account gets a render of their own, not a forwarded copy.
  • The account narrative holds while the language shifts to the role watching it.
  • One recording of you covers the whole committee, in your face and voice.

What you get

What one account brief actually produces

Three things the product does, not results: Outvid is early, so judge it on your own accounts.

1

One brief per account

Write the angle, pain, trigger and ask once. Every stakeholder message comes from it.

A message per stakeholder

The CFO, the champion and the end user each get their own video and email.
4

Channels, one sequence

Email, LinkedIn, WhatsApp and Instagram, sent natively from inboxes and profiles you own.

Inside a script

A message built for every stakeholder's role

From one account brief, Outvid writes a script in each role's own language.

  • One brief per account means every message names that account's real pain and trigger.
  • The brief overrides your generic company line for this account only.
  • Your Context Layer and live research stack on top of the brief.
  • Required fields gate launch, so a half-baked account never sends.
  • Refine the brief mid-campaign and the next messages adapt.

Deep account research, automatically

Outvid pulls press releases, reviews, job postings and social signals for every account.

Multi-threaded from day one

Reach every stakeholder on an account at once, with sequencing that avoids overlap.

Syncs with your CRM and intent data

Connect your CRM and intent sources to trigger campaigns at the right moment.

Prospect landing page

Where the video takes them

Emailed, it opens a page that leads with your research on their account. In chat it plays in the thread.

Email

A GIF in the message. Clicking it opens their own page.

LinkedIn

The video plays right in the thread.

WhatsApp

Arrives as an attachment in the chat.

Instagram

Lands in their DMs, ready to play.

What's customized:Outvid researches every prospect and surfaces the signal that triggered the outreach, right on the page.

Sample prospect data, shown for illustration.

Account-based marketing FAQ

How one brief per account keeps every stakeholder message on-message.

That depends on whether your bottleneck is list-building or the message itself. Tools like Apollo, Clay, and 6sense are strongest at finding and scoring target accounts. Outvid is built for the message: it turns one brief per account into a personalized video and email for every stakeholder, then runs the follow-up across email, LinkedIn, WhatsApp, and Instagram. If your accounts are already picked and the problem is that generic outreach gets ignored, that is the gap Outvid fills. If you still need to build the account list, pair it with a data tool.

Write the brief once at the account level: the angle, the pain shared across the buying committee, the trigger, and the ask. Outvid then generates a separate video and email per contact from that single brief, changing the language to match each role while keeping the account narrative identical. The CFO hears the cost case, the VP of Sales hears the pipeline case, the end user hears the workflow case. You review every script before anything sends, so you can confirm the account story survived the translation.

In ABM, AI is mostly used for three jobs: scoring which accounts to target, researching each account, and generating the outreach. Outvid covers the last two. It researches each contact, then writes and produces a per-stakeholder video using an AI clone trained on one recording of you, so personalization stops being capped by how many videos a rep can film. It does not score or source accounts; bring those from your CRM or a data provider.

You give it one short brief per account in the "Tell the AI about this campaign" card — the angle, the #1 pain across the buying committee, the trigger that put them on your list, and the exact ask. That brief is the per-campaign layer of your Context Layer, and it grounds every personalized video script and email the AI generates. On top of it, Outvid layers your owned context (Team Context, CRM, Gmail and Calendar, call notes) plus live Prospect Research on each contact, so every stakeholder's message is on-message for the account and personal to them.

Yes. From a single account brief, your On-camera Persona generates a unique video and a matching email for the CFO, the VP of Sales, the Head of IT, and the end user — same account narrative, role-specific language. You record your persona once; Outvid handles the per-stakeholder personalization.

It reflects the brief directly. If your brief says the pain is leadership making calls off six conflicting dashboards and the ask is a 20-minute working session, that's what shows up in the opener and the CTA. You review every script and email before anything sends, so you can see the account's real pain and trigger woven into each message.

Outvid runs a branching sequence, not a rigid linear cadence. Each stakeholder is routed by how they respond — replied, opened, and no-reply paths fork automatically across email, LinkedIn, and follow-up video. The whole account stays coordinated without you manually tracking who got what and when.

Yes. The brief is refinable after launch while the campaign strategy stays locked. New trigger, a champion goes quiet, a new buyer appears — update the brief and the next round of generations reflects it, without resetting the campaign or dropping in-flight stakeholders.

Yes. Connect your CRM and intent sources so Outvid can pull account context and trigger campaigns at the right moment. Your CRM, Gmail, and Calendar feed the Context Layer that grounds every message alongside your per-account brief.

Turn your target accounts into pipeline

Set up your On-camera Persona in 2 minutes, write one brief per account, and send video to every stakeholder.

A

Alex Masson

Promotions

Quick question about your pipeline

9:12 AM

Hi there, I came across your company and wanted to see if you're open to a quick 15-minute call about how we help teams...

AI-generated sales video avatar

Your Name

Video Message

Made this video for you, Marcus

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0:47

Hey Marcus, saw Northwind just opened its second site, congrats!

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