Cold outreach that actually gets replies
Tell your On-camera Persona what this list cares about in one short brief — the angle, the pain, the trigger, the exact ask. It grounds every researched, personalized video and email in that brief, then sends to hundreds of prospects. No generic company line. No hours of recording.
Powering revenue teams across your stack
The cold outreach problem every SDR faces
You know personalization works. The problem is it doesn't scale — and the AI writing your outreach only knows your company, not THIS campaign.
Reply rates are collapsing
The average cold email reply rate has dropped below 2%. Prospects receive hundreds of identical, template-driven messages every week and have learned to ignore them instantly.
Personalization doesn't scale
Recording a custom video for every prospect takes 5–10 minutes each. With a 200-prospect sequence, that's 20+ hours of recording — time you should spend selling.
Generic emails feel robotic
Merging a first name into a template fools no one. Buyers can spot a mail merge instantly, and it signals you haven't done your homework — killing credibility before the conversation starts.
How to run cold outbound in Outvid
Three steps. Record once, and your On-camera Persona does the rest.
Pick Cold outbound and write the brief
Start a smart campaign, choose Cold outbound, and fill a few short fields — the angle, the #1 pain, the trigger, and your exact ask. About two minutes.
The AI writes and records everything
A researched, personalized video and email for every prospect, grounded in your brief and live research on each one — delivered by your On-camera Persona, recorded once. You just review.
Launch — it runs itself
Send goes out across a branching sequence that routes each prospect by how they reply — replied, opened, or no-reply. Refine the brief anytime and every new message updates.
Tell the AI about this campaign — it does the rest
Tell the AI about this campaign
Written once — applied to all 1,240 prospects in this campaign.
Hi Priya — saw Acme just closed your Series A and you're already hiring against SOC 2. Usually means an enterprise deal's stuck in security review. Worth 15 minutes on the fast path to audit-ready?
Hi Marcus — Lumen's landing enterprise logos and you're hiring a Head of Security, so the audit scramble probably isn't far off. I can show you where the gaps are in 15 minutes.
Hi Sofia — saw your note about getting Northwind SOC 2-ready before the next raise. Evidence-gathering is where teams lose months; happy to walk the shortcut in a quick call.
The page your prospect opens
Each personalized video opens on a branded page that leads with what your research turned up on them, so the prospect sees right away why this was recorded for them.
What's customized:Outvid researches every prospect and surfaces the signal that triggered the outreach, right on the page.
What SDRs achieve with Outvid
These aren't projections. They're the numbers our customers see in their first 30 days.
Every prospect gets a message that feels handwritten
Every script starts from the angle and exact ask you set in the brief, then Outvid weaves in real signals it researches about each prospect — funding announcements, hiring trends, recent news. Your AI clone delivers it in your voice. Prospects can't tell it wasn't recorded just for them.
- Opens with the prospect's first name and the trigger that put them on your list — not a recycled tagline.
- References their company, role, and current challenges from real-time research.
- Leads with the angle and ask YOU set in the brief, so every script is on-message.
- Ends with a clear, low-friction call to action — the exact ask from your brief.
Instant prospect research
No more spending an hour researching before writing one email. AI does the research for every prospect in your list simultaneously.
Know exactly who's interested
See who watched your video, how long they watched, and how many times — so you prioritize follow-ups on the highest-intent prospects.
Integrated with your existing stack
Connects to Salesforce, HubSpot, Outreach, Salesloft, and more. Outvid fits into your workflow, not the other way around.
SDR outreach FAQ
How the campaign brief keeps researched, personalized video outreach on-message at scale.
How does the AI know what to say for my specific campaign?
You tell it, in about two minutes. When you build a cold-outbound campaign you fill a short brief — the angle this list should hear, the #1 pain they share, the trigger that put them on the list, your exact ask, and any guardrails. That brief is the per-campaign layer of your Context Layer. The AI grounds every video script and email in it, then layers in what it researches about each individual prospect. So the output reflects THIS campaign's real offer and audience, not a generic line about your company.
What's the difference between the campaign brief and prospect research?
They work together. Your Context Layer is the owned context you control — your Team Context, CRM, connected inbox and calendar, call notes, and now the per-campaign brief that says what this specific list cares about. Prospect Research is the external signal Outvid pulls on each individual lead — their role, company news, funding, recent activity. The brief decides the message; the research personalizes it to the person. Combine them and every video feels written for that one prospect, on the exact angle you picked.
Does personalized video outreach actually get higher reply rates than cold email?
Yes, consistently. SDRs running Outvid see roughly 3x higher reply rates than plain cold email, with an average reply rate around 28% in their first 30 days. A short personalized video that names the prospect's trigger and pain breaks the pattern of identical templated emails — and the campaign brief is what keeps that personalization on-message at scale instead of just stuffing in a first name.
Do I have to record every video myself?
No. You record once to build your AI clone — your On-camera Persona that captures your voice, face, and energy. After that, it records every personalized video for you. A 200-prospect sequence that would take 20+ hours of recording goes out overnight, each video grounded in your campaign brief and the prospect's own details.
Can I change the message after a campaign is live?
Yes. The brief is refinable after launch while the campaign strategy stays locked. If a pain point isn't landing or an objection keeps coming up, edit the brief and every new script and email picks up the change — no reset, and your in-flight prospects keep moving through the sequence.
How does the follow-up sequence work?
It's a branching sequence, not a rigid drip. Each prospect is routed by how they respond — replied, opened, or no-reply. Warm leads get a fast, human follow-up; quiet ones get a different angle on a delay. Every step reads the same campaign brief, so the whole tree stays on-message, and you're notified the moment a prospect watches your video so you can jump on the highest-intent ones first.
Does Outvid fit into my existing stack?
Yes. Import a CSV or connect directly to Salesforce, HubSpot, Outreach, Salesloft, and more. Outvid researches each prospect, generates the personalized videos and emails from your brief, and sends through your branching sequence — fitting into your workflow instead of replacing it.
Start booking more meetings today
Create your On-camera Persona in 2 minutes, write one short campaign brief, and send your first researched, personalized video campaign to 100 prospects — on-message, in your voice. Watch the replies come in overnight.
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