One brief. Every lifecycle moment.

Churn-prevention video splits into two categories. Recording tools like Loom, Vidyard, and Bonjoro are good when a CSM wants to send one warm video to a single at-risk account. Outvid is for when the at-risk list is too long to film individually: you record once, pick the lifecycle moment, and it generates a separate personalized video per account from your brief, then branches the follow-up on whether they replied or watched. Pick a recorder for a handful of accounts, and generation once the list runs past what a CSM can film by hand.

Outvid sends onboarding follow-up video automatically. You choose the lifecycle moment, such as user activation or a stalled setup step, and write a short brief covering what the customer has not finished, what it unlocks, and what usually blocks them. Each account then gets its own video and email, delivered over email, LinkedIn, WhatsApp, or Instagram, with follow-ups routed by whether they replied, opened, or went quiet. Bonjoro and Vidyard cover the same moment if you would rather record each message yourself.

You tell it. When you create a campaign, you pick the lifecycle moment (like User activation or Renewal) and write a short structured brief — for activation, that's the step they haven't finished, what it unlocks, what usually blocks them, and the help you're offering. That brief becomes the per-campaign layer of your Context Layer, alongside your owned context (Team Context, CRM, Gmail/Calendar, call notes) and the AI research on each account. Every personalized video script and email is grounded in it, so the output reflects your real offer and goal — not a generic company line.

Yes. Activation, dormant revival, renewal, customer upsell, and churn prevention are all use cases you pick at the start of a campaign. Each one adapts the brief to ask the right questions for that moment, then grounds every video and email in your answers. You don't build a different tool or template for each stage — you pick the moment and fill its brief.

Yes. Your AI clone — delivered through your On-camera Persona — sends every video in your voice and face. You record once. Outvid generates a personalized video for each account that references their specific step, win, or risk based on your campaign brief and the account's context, so every customer feels like a personal check-in.

Yes. The brief is refinable after launch while the campaign strategy stays locked. If you ship a product change — say, a one-click import that removes an old blocker — update the brief and the messaging shifts with it. No resetting the campaign, no re-enrolling accounts.

Through a branching sequence. After the first video sends, each account is routed by how they respond — replied, opened, or no reply. A reply can hand off to your team; no reply after the window sends your follow-up help; an opened-but-quiet account gets the next nudge. It's not a linear blast where everyone gets the same email on the same day.

We don't publish a churn figure. Outvid is early and has no customer corpus to measure one from, so any number here would be invented. What the product does is concrete: every account gets a video in your real face and voice that names the step it hasn't finished, the win it just hit, or the risk in its renewal, and accounts that don't engage surface so your team can act before the renewal date. Run it on your own book of business and judge it there.

Yes. Outvid pulls real signals from your CRM and product context, combined with your campaign brief, so a customer who hit a milestone gets a video celebrating that win and a customer stalling at activation gets a video naming the exact step and offering help. Every message acknowledges where that account actually is.