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Account-Based Marketing · Real Estate

Account-Based Marketing for Real Estate

Outvid helps Real Estate teams run account-based marketing campaigns with researched, AI-personalized video. Reach agents with messages that reference their specific challenges and context.

Multi

Different scripts for CIO, CFO, CMO at the same account

Account

Each video tailored to the target account

Built for the modern sales stack

HubSpotSalesforceLinkedInAttioInstantlyWhatsAppClayCalendly

What lands

What a prospect in Real Estate opens

The prospect and the opening line come from Real Estate.

A

Alex Masson

Promotions

Quick question about your pipeline

9:12 AM

Hi there, I came across your company and wanted to see if you're open to a quick 15-minute call about how we help teams...

AI-generated sales video avatar

Your Name

Video Message

Made this video for you, Patricia

Just now
Prospect company research preview
0:47

Hey Patricia, I specialize in the Riverside Heights market and I noticed your property at 412...

Click to watch your personalized video →

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The Real Estate problem

Challenges in Real Estate

Target accounts are hard to break into

High-value accounts have multiple gatekeepers, long buying cycles, and decision-makers who receive constant outreach. Standing out requires a level of personalization that can't be faked.

Multi-threading is time-intensive

Engaging the CFO, VP of Sales, and Head of Operations at the same account — each with a tailored message — is theoretically the right move. In practice, it's hours of work per account.

Investor Relations Require Consistent High-Touch Communication

Commercial real estate investors and syndicators expect frequent, high-quality deal flow communication. Maintaining meaningful contact with a large investor base through manual outreach quickly becomes unsustainable.

How it works for Real Estate

Account-Based Marketing workflow tuned for Real Estate teams.

  1. Define your target account list

    Upload your ICP-matched Real Estate account list or pull directly from your CRM. Outvid identifies the key stakeholders to engage at each Real Estate account across multiple seniority levels.

  2. Deep account intelligence

    The platform researches each Real Estate account — recent earnings calls, press releases, tech stack, hiring plans, LinkedIn activity — and maps pain points to your solution by role and business unit.

  3. One Persona, infinite personalization

    Your AI clone delivers a researched video to the CTO, the VP of Revenue, and the Head of IT at the same company — each message speaking directly to their individual priorities and language.

  4. Coordinated multi-channel sequences

    Video outreach is orchestrated alongside researched, personalized email follow-ups and LinkedIn touchpoints, ensuring every stakeholder at the Real Estate account receives consistent, coordinated messaging.

Why this fits Real Estate

Account-Based Marketing in Real Estate targets Agents, brokers, property managers, investors. The most effective outreach channels are Email, SMS, Social media, and teams must navigate challenges like cold outreach to property owners gets ignored, investor relations require consistent high-touch communication, proptech vendors struggle to reach brokerage decision-makers. Outvid's AI video outreach is uniquely suited to this environment — generating researched, personalized videos that reference each prospect's specific Real Estate context.

Built for Real Estate teams

Industry-aware research, scripts, and delivery.

Why it works

What you get out of the box

  • Role-specific messaging for economic buyers, champions, and end users
  • Account news and trigger events woven into every script
  • Consistent narrative across all stakeholders at the account
  • Automated follow-up sequences that adapt to engagement signals

Syncs with your CRM and intent data

Connect Salesforce, HubSpot, 6sense, Bombora, or G2 intent data. Outvid uses buying signals to trigger campaigns at exactly the right moment.

Deep account research, automatically

Outvid pulls earnings call transcripts, press releases, G2 reviews, job postings, and LinkedIn signals to build a complete account intelligence brief — for every account on your list.

Property-Specific Personalization

Reference each property owner's address, estimated equity position, neighborhood market trends, or recent comparable sales in a 30-second AI video. Make the owner feel like you've already done your homework on their specific situation.
How it arrives

Where the video actually lands

In email it opens a page built for the prospect. In chat it plays in the thread. Either way it carries the research behind the message.

Email

A GIF in the message. Clicking it opens their own page.

LinkedIn

The video plays right in the thread.

WhatsApp

Arrives as an attachment in the chat.

Instagram

Lands in their DMs, ready to play.

What's customized:Outvid researches every prospect and surfaces the signal that triggered the outreach, right on the page.

Sample prospect data, shown for illustration.

Common questions

Outvid's account-based marketing solution helps Real Estate teams reach agents with AI-personalized video outreach. Each video is tailored with industry-specific research, mentioning their company, role, and specific challenges relevant to Real Estate.

We do not publish reply-rate figures for Real Estate, or for any vertical. Outvid is early and has no send corpus large enough to draw an honest comparison from, and any number we quoted would depend on your list and your offer more than on us. What we can tell you is what the product does: every message addresses the specific pain points that agents care about, researched per prospect. Run it on your own list during the free trial and judge it from there.

Absolutely. Outvid enriches each prospect with Real Estate-specific data — including company news, hiring signals, and industry trends. Scripts are generated to address challenges like cold outreach to property owners gets ignored, ensuring relevance in every video.

Most Real Estate teams launch their first campaign within 15 minutes. Create your AI clone once (2 minutes), import your prospect list, and Outvid handles the research, script writing, and video generation automatically.

Yes. Real Estate has unique outreach dynamics — Agents, brokers, property managers, investors respond best to Email and SMS and Social media with personalized, relevant messaging. Outvid's AI understands these dynamics and generates videos that resonate with Real Estate buyers specifically.

Turn your target accounts into pipeline

Create your AI clone in 2 minutes. Launch a full ABM campaign to your top 50 accounts this week — with researched, personalized video for every stakeholder.

A

Alex Masson

Promotions

Quick question about your pipeline

9:12 AM

Hi there, I came across your company and wanted to see if you're open to a quick 15-minute call about how we help teams...

AI-generated sales video avatar

Your Name

Video Message

Made this video for you, Marcus

Just now
Prospect company research preview
0:47

Hey Marcus, saw Northwind just opened its second site, congrats!

Click to watch your personalized video →

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