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Account-Based Marketing · IT Services & MSPs

Account-Based Marketing for IT Services & MSPs

Outvid helps IT Services & MSPs teams run account-based marketing campaigns with researched, AI-personalized video. Reach it services & msps professionals with messages that reference their specific challenges and context.

Multi

Different scripts for CIO, CFO, CMO at the same account

Account

Each video tailored to the target account

Built for the modern sales stack

HubSpotSalesforceLinkedInAttioInstantlyWhatsAppClayCalendly

What lands

What a prospect in IT Services & MSPs opens

The prospect and the opening line come from IT Services & MSPs.

A

Alex Masson

Promotions

Quick question about your pipeline

9:12 AM

Hi there, I came across your company and wanted to see if you're open to a quick 15-minute call about how we help teams...

AI-generated sales video avatar

Your Name

Video Message

Made this video for you, Janet

Just now
Prospect company research preview
0:47

Hey Janet, looked at Webb & Hart's website and saw you scaled to two offices in the last year.

Click to watch your personalized video →

NEW
The IT Services & MSPs problem

Challenges in IT Services & MSPs

Multi-threading is time-intensive

Engaging the CFO, VP of Sales, and Head of Operations at the same account — each with a tailored message — is theoretically the right move. In practice, it's hours of work per account.

Target accounts are hard to break into

High-value accounts have multiple gatekeepers, long buying cycles, and decision-makers who receive constant outreach. Standing out requires a level of personalization that can't be faked.

MSP Offerings Sound Identical in Text

Every MSP pitches managed endpoints, 24/7 NOC, security stack, and proactive monitoring. The buyer skims the email and concludes you are interchangeable with the last six MSPs who pitched them this quarter.

How it works for IT Services & MSPs

Account-Based Marketing workflow tuned for IT Services & MSPs teams.

  1. Define your target account list

    Upload your ICP-matched IT Services & MSPs account list or pull directly from your CRM. Outvid identifies the key stakeholders to engage at each IT Services & MSPs account across multiple seniority levels.

  2. Deep account intelligence

    The platform researches each IT Services & MSPs account — recent earnings calls, press releases, tech stack, hiring plans, LinkedIn activity — and maps pain points to your solution by role and business unit.

  3. One Persona, infinite personalization

    Your AI clone delivers a researched video to the CTO, the VP of Revenue, and the Head of IT at the same company — each message speaking directly to their individual priorities and language.

  4. Coordinated multi-channel sequences

    Video outreach is orchestrated alongside researched, personalized email follow-ups and LinkedIn touchpoints, ensuring every stakeholder at the IT Services & MSPs account receives consistent, coordinated messaging.

Why this fits IT Services & MSPs

Account-Based Marketing in IT Services & MSPs targets IT Services & MSPs professionals. The most effective outreach channels are Email, LinkedIn, and teams must navigate challenges like msp offerings sound identical in text, stack displacement cycles are long and trust-heavy, smb buying is relationship-first. Outvid's AI video outreach is uniquely suited to this environment — generating researched, personalized videos that reference each prospect's specific IT Services & MSPs context.

Built for IT Services & MSPs teams

Industry-aware research, scripts, and delivery.

Why it works

What you get out of the box

  • Role-specific messaging for economic buyers, champions, and end users
  • Account news and trigger events woven into every script
  • Consistent narrative across all stakeholders at the account
  • Automated follow-up sequences that adapt to engagement signals

Syncs with your CRM and intent data

Connect Salesforce, HubSpot, 6sense, Bombora, or G2 intent data. Outvid uses buying signals to trigger campaigns at exactly the right moment.

Deep account research, automatically

Outvid pulls earnings call transcripts, press releases, G2 reviews, job postings, and LinkedIn signals to build a complete account intelligence brief — for every account on your list.

Industry-Vertical Script Templates

Build separate scripts for the verticals your MSP services — legal, medical, manufacturing, financial. Each script names the prospect's specific compliance pain (HIPAA, FINRA, NIST) without your reps memorizing every regulation.
How it arrives

Where the video actually lands

In email it opens a page built for the prospect. In chat it plays in the thread. Either way it carries the research behind the message.

Email

A GIF in the message. Clicking it opens their own page.

LinkedIn

The video plays right in the thread.

WhatsApp

Arrives as an attachment in the chat.

Instagram

Lands in their DMs, ready to play.

What's customized:Outvid researches every prospect and surfaces the signal that triggered the outreach, right on the page.

Sample prospect data, shown for illustration.

Common questions

Outvid's account-based marketing solution helps IT Services & MSPs teams reach it services & msps professionals with AI-personalized video outreach. Each video is tailored with industry-specific research, mentioning their company, role, and specific challenges relevant to IT Services & MSPs.

We do not publish reply-rate figures for IT Services & MSPs, or for any vertical. Outvid is early and has no send corpus large enough to draw an honest comparison from, and any number we quoted would depend on your list and your offer more than on us. What we can tell you is what the product does: every message addresses the specific pain points that it services & msps professionals care about, researched per prospect. Run it on your own list during the free trial and judge it from there.

Absolutely. Outvid enriches each prospect with IT Services & MSPs-specific data — including company news, hiring signals, and industry trends. Scripts are generated to address challenges like msp offerings sound identical in text, ensuring relevance in every video.

Most IT Services & MSPs teams launch their first campaign within 15 minutes. Create your AI clone once (2 minutes), import your prospect list, and Outvid handles the research, script writing, and video generation automatically.

Yes. IT Services & MSPs has unique outreach dynamics — IT Services & MSPs professionals respond best to Email and LinkedIn with personalized, relevant messaging. Outvid's AI understands these dynamics and generates videos that resonate with IT Services & MSPs buyers specifically.

Turn your target accounts into pipeline

Create your AI clone in 2 minutes. Launch a full ABM campaign to your top 50 accounts this week — with researched, personalized video for every stakeholder.

A

Alex Masson

Promotions

Quick question about your pipeline

9:12 AM

Hi there, I came across your company and wanted to see if you're open to a quick 15-minute call about how we help teams...

AI-generated sales video avatar

Your Name

Video Message

Made this video for you, Marcus

Just now
Prospect company research preview
0:47

Hey Marcus, saw Northwind just opened its second site, congrats!

Click to watch your personalized video →

NEW