AI video outreach for Marketing Directors in Selling Software to Contractors and Trades

They Get Pitched By People Who Have Never Been On A Site

This owner is called and emailed by vendors who talk about visibility and workflow and have clearly never watched a crew load out in the dark. Anything that describes scheduling or job costing in the abstract reads as written by someone who has never had a van break down on the way to a first call. The message does not have to be clever. What you want is for it to sound like it came from someone who knows the work.

Email Reaches Them Between Calls, On A Phone

An HVAC owner with a yard full of trucks opens email standing in a supply house queue, between the morning callbacks and a customer with no heat. It arrives in the same list as the supplier promos and the invoice reminders, and it has to survive that list before it gets read. Your subject line is not competing with other software vendors. It is competing with the day.

MQL-to-SQL Conversion Is Painfully Low

Your campaigns drive thousands of MQLs. By the time they reach a sales rep's sequence, conversion to pipeline is 3-5%. The leads are not bad — the follow-up outreach is. A researched, personalized video touch at the right moment changes that math.

Built for Selling Software to Contractors and Trades teams

• Every Video Names Their Business. The script is built from what is publicly true about that firm: the trades it covers, the area it serves, a new depot, a recent hire. You set the brief every script is written from, and before you launch you read a sample of the scripts Outvid wrote and rewrite anything that reads like a guess about their work.
• Sent On The Channel That Owner Answers. If the owners on your list run their day on WhatsApp, send there. If they only open LinkedIn on a Sunday night, send there. You pick the channel per campaign instead of stacking a fourth email on top of three ignored ones, and you can run the same list on two channels to find out which one this trade answers on.
• Landing At Six In The Morning, Not At Eleven. You set the hours a campaign is allowed to send and the time zone it counts them in, so messages arrive while the truck is being loaded, or later on when the paperwork gets done at the kitchen table. Not at eleven, with a crew waiting on a materials call.

Built for Marketing Directors

• Convert More MQLs Into Pipeline. Add a researched, personalized AI video as the first outreach touchpoint for your highest-intent MQLs — content downloaders, demo requesters, high-engagement nurture contacts. Dramatically improve the MQL-to-SQL conversion rate without adding sales headcount.
• Event Follow-Up That Maintains Momentum. Launch researched, personalized video follow-up campaigns to all event attendees within hours of the event — while the experience is still fresh. Reference the event, their session attendance, or a conversation they had with your team.
• ABM That Is Actually Account-Based. Build account-specific video campaigns for your tier-1 target accounts that reference their company's specific challenges, recent news, or competitive positioning — giving your ABM efforts the account-level personalization they require.